Between Heels: Bye bye Cibeles...

28.12.11

Bye bye Cibeles...


La conocida pasalera Cibeles Madríd Fashion Week, cambia de nombre y pasará a llamarse Mercedes-Benz Fashion Week.
The known one runway Cibeles Madríd Fashion Week, changes name and she will happen to be been called Mercedes-Benz Fashion Week.

Esto es a causa de que Mercedes Benz se ha convertido en el patrocinador principal de la moda española, y ha firmado a raiz de esto un acuerdo con Ifema.
La parte positiva de todo esto, es que la firma de coches alemana tiene como objetivo introducir a la pasarela española en el circuito de las pasarelas internacionales a las que Mercedes da nombre y soporte económico como la de Nueva York o Berlín.
La parte negativa desde mi punto de vista, es que pierde un poco la esencia de lo que era Ciebeles Madrid Fashion Week. Pero digo yo que los de Ifema habrán pensado que es lo mejor para que la pasarela española coja fuerza y posiciones con respecto a las demás, y esperemos que así lo haga!

This is because of that Mercedes Benz has turned into the principal sponsor of the Spanish mode, and has signed immediately after this an agreement with Ifema.
The positive part of all that, it is that the German company of cars has as aim to introduce to the Spanish runway in the circuit of the international runways to which Mercedes gives name and economic support as that of New York or Berlin.
The negative part from my point of view, is that it loses a bit the essence of what was Ciebeles Madrid Fashion Week. But I say that those of Ifema will have thought that it is the better thing in order that the Spanish lame runway forces and positions with regard to other, and let's wait that like that it does it!